Fresha Explores The Future of AI in Couture and Selfcare with Iris van Herpen Backstage at Paris Haute Couture Week
Fresha, the world’s leading AI-powered beauty and wellness booking platform, joined the hair team backstage at Paris Haute Couture Week this week to power Fresha Ambassador and internationally renowned hairstylist Hester Wernert-Rijn as she led the hair for Iris van Herpen’s Autumn/Winter 2026 Haute Couture collection, Sonic Starquakes. Following the runway presentation, Fresha secured an exclusive interview with the pioneering designer, who shared her perspective on artificial intelligence, creativity and the future of couture.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260710657998/en/ Fresha Ambassador and renowned hairstylist Hester Wernert-Rijn styling hair backstage at Iris van Herpen’s Autumn/Winter 2026 Haute Couture show during Paris Haute Couture Week.
Like Fresha, which is working to redefine the future of beauty and wellness through AI-powered technology, Iris van Herpen has built her career by pushing the boundaries of fashion, science and innovation. In an exclusive interview with Annabelle Taurua, PR & Beauty Expert at Fresha, the visionary designer discussed how she approaches artificial intelligence, describing it as a powerful tool for research and development while explaining why creativity itself remains deeply personal.
