Introduction
Some time ago, I completed the INSIDE LVMH certification, a program focused on the luxury industry that gave me the opportunity to learn how some of the group’s leading brands, such as Louis Vuitton, Dior and Fendi, operate. It was my first deep dive into everything that happens behind a brand: creativity, technology, production, supply chain, marketing and customer experience.
AI-generated illustration created with Google Gemini
Since then, I’ve become especially interested in how the fashion industry is integrating AI into these processes and what impact it could have on an industry where creativity, technology and business are so closely interconnected.
Some of the questions that inspired me were:
