Fresha Launches a New Era of Personalized Discovery for Beauty and Wellness with Customizable Service Portfolios
Fresha, the world’s leading AI-powered booking platform for beauty and wellness, is further expanding its Marketplace capabilities, introducing a new era of personalization, discovery, and customization features designed to help businesses showcase their identity and services, connect more meaningfully with clients, and convert inspiration directly into bookings.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260529239883/en/ Fresha Launches a New Era of Personalized Discovery for Beauty and Wellness with Customizable Service Portfolios
A big part of that evolution is Service Portfolios, a new capability that transforms every Fresha Marketplace profile into a dynamic, shoppable showcase of a business’s work, aesthetic, and expertise. Built around the increasingly visual nature of modern beauty and wellness discovery, Service Portfolios allows businesses to upload curated imagery directly to their Marketplace profile and connect every image to the exact service it represents. Clients can browse, save, and interact with imagery in a way that feels far more immersive and familiar to modern consumer behaviour, drawing inspiration from visual-first social platforms such as Instagram and Pinterest, while also allowing looks, treatments, and services to be shared externally with friends and family. Each image surfaces a fully integrated Book Now call-to-action, allowing clients to move seamlessly from inspiration to confirmed appointment in a single tap.
