Two weeks before Apple is expected to show its first folding iPhone, the man who runs Samsung's phone business has published an essay that tries to change the terms of the fight.TM Roh, president and chief executive of Samsung Electronics' device division, put out an editorial ahead of the company's next Galaxy Unpacked, set for 22 July 2026 under the teaser line "A New Shape Unfolds". The event is expected to bring the Galaxy Z Fold 8, the Z Flip 8, a new Watch and, by most accounts, Samsung's push into smart glasses. Roh's essay is the overture. Its title sets the tune: AI does not need to outthink you, it needs to understand you.About The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.
As a technology journalist with over sixteen years of experience, I have travelled the world and the seven seas, covered every major tech conference worth its lanyard, chronicled the defining breakthroughs of the last decade and a half, and played a pivotal role in launching some of India’s most important technology publishing platforms across web, print and TV.
