In a report released today, Counterpoint Research says that despite the discounts seen during China’s 618 shopping period, smartphone sales declined 13% from the year-ago period. Here are the details.
Memory costs weigh on China’s 618 sales
For the past few quarters, most reports and analysts have agreed that the iPhone 17 lineup was countering a market-wide lull in China, with healthy sales and strong growth.
However, according to a new report from Counterpoint Research, that wasn’t enough to keep the momentum going during Chiha’s 618 shopping period:
Apple began its promotional campaign about one month ahead of the 618 day, offering total savings of up to CNY 2,000 on the iPhone 17 Pro series through a combination of official discounts, platform promotions and trade-in incentives. The price cuts quickly translated into stronger sales, lifting Apple to the No.2 spot in the market. Despite the sequential rebound, sales were still down 9% YoY, primarily due to the more aggressive promotional activity for the iPhone 16 series in the same period last year.
