Apple’s Discounts Boost Market Share
According to Counterpoint Research, Apple’s iPhone sales fell 9% year over year during the four-week 618 promotional period, despite a strong sequential rebound.
The company began promotions about a month before the annual shopping festival, offering savings of up to 2,000 yuan (about $290) on the iPhone 17 Pro series through official discounts, e-commerce platform incentives, and trade-in offers. Those promotions helped Apple climb to the No. 2 spot in China’s smartphone rankings.
The research firm said the year-over-year decline reflected tougher comparisons, as Apple had run even more aggressive promotions for the iPhone 16 series during last year’s 618 event.
China’s Smartphone Market Faces Broad Slowdown
