As it has done since at least 2021, Apple is discounting the iPhone in China as part of the country’s 618 shopping festival. Here are the details.
Some models poised to reach the lowest prices since launch
For the past few years, Apple has joined other major consumer electronics brands in taking part in one of China’s biggest annual shopping events: the 618 shopping festival.
This is a major mid-year online retail event that began as a JD.com anniversary sale and has since expanded across the country’s largest e-commerce platforms.
Last year, Apple offered limited-time trade-in discounts in China during the sales festival, while JD.com and other local online retailers listed iPhone 16 models with discounts of up to 2,530 yuan (roughly $351 at the time).
