RIYADH: SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has entered into a new commercial agreement with TikTok that enables advertisers to access TikTok advertising solutions alongside the region’s largest media portfolio through a single commercial relationship.
As an official TikTok Advertising Sales Partner in Saudi Arabia, SMS will market, sell and manage TikTok’s advertising solutions for brands and agencies across the Kingdom, providing end-to-end support across campaign strategy, planning, activation, optimization, measurement and performance.
Unlike traditional advertising sales partnerships, the agreement creates a unified commercial proposition for advertisers. Through a single partner, brands and agencies can now plan, buy and execute campaigns across TikTok and SRMG-owned media inventory, enabling coordinated audience strategies, creator collaborations, premium content integrations and cross-platform measurement at scale.
The agreement represents the commercial evolution of a multi-year relationship between TikTok and SRMG. Building on earlier collaborations focused on creators, content innovation, ecosystem development and audience engagement, this new phase expands the partnership into advertising sales, campaign activation and integrated commercial opportunities for brands.
