RIYADH: Saudi content creators took center stage at a TikTok event in Riyadh’s JAX Beast House, where the platform highlighted its role in supporting the Kingdom’s creative economy.
The gathering featured panel discussions with local content creators Yasmeen Al-Shafai and Fareed Al-Shahrani, alongside presentations on how TikTok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia.
The Riyadh event featured panel discussions with local content creators and presentations on how tiktok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia. (Supplied)
“The way we are impacting doing business in Saudi Arabia is by bridging companies with creators and getting them to work with one another,” Shadi Kandil, TikTok general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia, told Arab News.
“We found through research that creator content has the maximum impact on user engagement.”
