RIYADH: Popular short-video platform TikTok contributed SR3.9 billion ($1.04 billion) to Saudi Arabia’s gross domestic product in 2024 and supported more than 25,000 jobs across the Kingdom, according to a new report released on Thursday.
The findings, published in TikTok’s first socio-economic impact report for the Kingdom, were produced in collaboration with Redseer Strategy Consultants.
“The TikTok Effect” highlighted the platform’s role in economic diversification, entrepreneurship and cultural expression as part of the Saudi Vision 2030 transformation.
It revealed TikTok has helped more than 170,000 small and medium-sized businesses active on the platform to expand their outreach and increase their operational efficiency, creating new opportunities for creatives and entrepreneurs.
By giving them the platform, TikTok empowered the businesses to generate SR3 billion ($800 million) in additional revenue last year through its advertising tools and free services. This aligned with Vision 2030’s aim of increasing the GDP share of SMBs to 35 percent, TikTok said.
