Every four years, the world becomes obsessed with football's biggest stars.
We debate line-ups. Analyse tactics. Predict who will score the winning goal. We celebrate the players who lift trophies and remember the moments that define football history.
But perhaps we have been overlooking the people who make those moments possible. Because the most important players at this FIFA World Cup™ won't step onto the pitch.
They will unlock their shops before sunrise. They will stock refrigerators, arrange shelves, prepare viewing areas and welcome neighbours who gather to experience the tournament together.
They won't wear national colours, but they will wear aprons, name badges and work boots.
