The FIFA 2026 World Cup is not only showcasing the world’s best footballers but also the biggest battle among global sportswear brands. With the expanded 48-team tournament serving as a worldwide marketing platform, kit manufacturers are competing for visibility before billions of fans across the globe.
Adidas, Nike and Puma continue to dominate the tournament, supplying kits to more than 75 per cent of the participating nations, while a growing number of independent manufacturers are also making their mark.
Here are the top five kit brands dominating the FIFA 2026 World Cup and the teams wearing them.
1. Adidas – 14 Teams
Adidas remains the leading kit supplier at the tournament, outfitting 14 national teams and reinforcing its long-standing association with the FIFA World Cup.
