Suno, the controversial AI music generation company eager to partner with the music industry, has tapped two executives with longstanding ties to the business in VP roles.
The company has hired former Atlantic Records executive Grace James as vice president and head of artist marketing and editorial. In addition, Christian Bowne, former YouTube head of major label business development, will join as Suno’s head of music business development. James will lead Suno’s efforts to market its artists, including those who emerge from its incubator program Spark, while Bowne will be charged with developing its licensing strategy and partnering with the industry.
James previously worked as Atlantic Records’ executive vice president of creative marketing, where she led marketing campaigns for artists including Lizzo, FKA Twigs and Ed Sheeran, and held previous leadership marketing leadership stints at Roc Nation and Tidal. James said in a statement that her career “helping artists break through, connect with audiences and build lasting careers” has helped her see firsthand the struggle artists endure when trying to break out.
“That’s why it was important to me to join a company that genuinely puts artists at the center,” James said. “Suno is already working with artists at every stage, and I’m excited to expand the ways we support them, from helping them create and engage with fans to building sustainable careers.”
