This week's music industry hires includes Luminate's new CMO, A2IM's new board and more.

Elsa Bahamonde Bourgain, Romain Becker

Anis Martin

Believe announced that Romain Becker has been named the company’s new group COO, while Elsa Bahamonde Bourgain has been appointed as Believe’s president, artist services and label & artist solutions.

Bahamonde Bourgain, who first joined the company back in 2021 to run the artist services division, will be supported by Liubov Kevkhaian, who has been appointed vp of label & artist solutions, and Emmanuelle de Hosson, vp of artist services.