Mediasense, the marketing consultancy running Coca-Cola Co.’s ongoing global agency review, has named Sam Tomlinson CEO.
Mediasense, the marketing consultancy running Coca-Cola Co.’s ongoing global agency review, has named Sam Tomlinson CEO, replacing Jamie Posnanski.
Posnanski, the former Accenture Song executive who took the top role in late 2024, has returned to the U.S. to focus on personal commitments, according to a Mediasense statement.
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense…
Diageo is parting ways with marketer Ed Pilkington as part of an extensive overhaul led by its new CEO, Dave Lewis.
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James Quincey, Coke's current chairman and CEO, will transition to executive chairman of the company, effective March 31.
The beverage giant is putting its global media, data and technology business in play.
Quincey has led Coca-Cola since 2017, seeing the company through the Covid pandemic and a focus on healthier beverages.
