AI music platform Suno announced a new incubator program for independent musicians, the company’s latest goal in courting the artist community as AI remains among the most controversial topics among creators.
The new program, called Spark, will include grants, mentorship and marketing support, Suno said, as the company said it’s looking to “help more artists turn ideas into finished projects, connect those projects with fans, and build new opportunities to grow their careers both on and beyond Suno.”
“Making it as an independent artist isn’t easy,” Suno chief music officer Paul Sinclair and head of creator economy and monetization Rosie Nguyen said in a blog post published Thursday morning. “Every day, we meet talented artists with great ideas, unique perspectives, and a clear vision for their music, but who may not have the resources or connections to take the next step. At Suno, we want to help create a future where more artists have the opportunity to develop their craft, find their audience, and build sustainable creative careers.”
Sinclair and Nguyen said that potential applicants for Spark must be at least 18-years-old, be a musician releasing music under their own name and must be an unsigned, independent act.
