Suno announced the launch of a new artist incubator program, Spark, on Thursday (June 25), offering selected independent artists monetary grants, marketing and access to Suno songwriting camps.
Participating artists will retain creative control and commercial rights of their works, and a Suno spokesperson notes that the size of these grants range depending on where an artist is in their career and could count in the thousands to tens of thousands of dollars. Marketing support will be also tailored to each artists’ needs but could include influencer marketing, advertising and digital exposure, support in creating visuals and art, events, activations, press opportunities and more.
Related
The Suno spokesperson also clarifies that Suno will not play a role in the process of selecting or using a distributor — that part is left up to the artists’ discretion.
“Again and again, emerging artists tell us the same thing: they need more than tools. They need support, exposure, and new ways to turn their creativity into opportunity,” reads a blog post from Suno’s chief music officer Paul Sinclair and head of creative economy and monetization Rosie Nguyen. “Spark’s goal is to help more artists turn ideas into finished projects, connect those projects with fans, and build new opportunities to grow their careers both on and beyond Suno.”
