Top 5The top 5 brand TikToks marketers need to know about right nowIn this installment of Ad Age’s “Creativity Top 5” series, American Eagle and Rare Beauty debut new celebrity ambassadors, Grillo’s cheers up a crying woman with a pickle, and influencer Jake Shane channels his inner Nicole Kidman. GFByGillian Follett
BSSP and Canvas land California Lottery’s $550 million account—how the indie shops pulled it off
The California Lottery review ran roughly nine months and included holding company agencies.







