Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreWorkMcCann New York developed the campaign, featuring films by Los Perez and imagery by Todd Antony. (New York Lottery) ByTim NuddLast UpdatedMay 20, 2026 09:45 AM EDTFeatured StoriesTV UpfrontHow AI innovations in TV are meeting brand needs—and how they’re coming up shortSeparating fact from fiction on all the AI pronouncements made at the 2026 upfronts.BDByBrandon DoerrerAIInside Meta’s ads MCP server—here are the tasks AI automates for media buyersAHByAsa HikenCareer JourneysCareer DevelopmentCareer Journeys—How an ex-Nike marketer is using an athlete mindset to build a smaller brand APByAdrianne PasquarelliMarketer's BriefInside the NWSL’s strategy to convert World Cup buzz into loyal fansJSByJon Springer
New York Lottery unveils a colorful new brand platform, ‘Can You Imagine?’
McCann New York developed the campaign, featuring films by Los Perez and imagery by Todd Antony.












