Haier brings global football passion to South Africa with 'Play with the number ones' campaign

For many, the event was a high-energy activation, but for Haier, it represented something far more significant: a commitment to building a deeper, more meaningful connection with the South African consumer.

Johannesburg, South Africa – Sport has a unique ability to transcend borders, uniting communities through shared passion and the relentless pursuit of excellence.

This July, the heartbeat of South African sport and the future of home technology converged in the heart of Johannesburg at Nelson Mandela Square, as Haier — the world’s No. 1 major appliance brand — brought its "PLAY WITH THE NUMBER ONES" campaign to life.

For many, the event was a high-energy activation, but for Haier, it represented something far more significant: a commitment to building a deeper, more meaningful connection with the South African consumer.

The campaign, which saw Nelson Mandela Square transformed into a hub of football-themed activity this past weekend, was designed to bridge the gap between global football culture and the modern home.