With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.
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With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.
by Leslie Blount July 07 2026
Whether it’s been the summer heat, the crowded commutes to and from matches and watch parties or the drama both on and off the fields, fans have had plenty of reasons to work up a sweat during the 2026 FIFA World Cup tournament.
So it's not surprising that Unilever’s marketing strategy for the biggest sporting event in the world was all about deodorant.
With the World Cup a brand heaven, Matt Hardy asks one Unilever chief how his firm activates 35 brands amid a need to be noticed.
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup…
Glossy sat down with Afke Van de Klashorst, vp of integrated brand experiences at Unilever, to learn how the conglomerate is…
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships,…
This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off…
