QINGDAO, China, June 22, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is bringing its vision of "Innovating a Brighter Life" to football fans around the world through its pitch-side LED messages at FIFA World Cup 2026TM.
Displayed throughout tournament matches and seen by millions in stadiums and billions watching worldwide, the messages showcase Hisense's commitment to creating technologies that enrich everyday life. Among the most prominent messages are "Innovating a Brighter Life" and "The Origin of RGB MiniLED TV," reinforcing the company's brand vision and leadership in next-generation display innovation.As the world's biggest football tournament unfolds, Hisense is spotlighting its flagship UXS RGB MiniLED TV, powered by breakthrough RGB MiniLED technology that delivers exceptional color accuracy, brightness, and contrast. Designed to bring fans closer to every moment on the pitch, the UXS RGB MiniLED TV creates a more immersive and lifelike viewing experience for sports, entertainment, and gaming.Alongside its television innovations, Hisense is also showcasing its broader smart living ecosystem. The message "Hisense Laser TV, Global No.1" highlights the award-winning L9Q Laser TV, delivering an ultra-large-screen viewing experience that brings the atmosphere of the stadium into the home. "Hisense Fridge, Smart Cooling, Fresh Living" reflects the innovation behind the PureFlat Smart Series Refrigerator, designed to help keep food fresher for longer and support modern family lifestyles. Meanwhile, "Hisense Aircon, Better Air, Hisense Care" showcases the Air Master Air Conditioner, which delivers intelligent climate control and enhanced indoor comfort through advanced air management technologies.
