Today, Brazil and Norway walk onto the pitch at MetLife Stadium for their Round of 16 clash at the 2026 FIFA World Cup. For most people, this is a football match. For a growing corner of the crypto market, it is a trading event.
FIFA announced Kraken as its Official Crypto Exchange Supporter on June 9, 2026. That is not a banner ad deal. It puts Kraken inside the same sponsorship tier as legacy brands that have spent decades buying into the world’s most-watched sporting event.
Chiliz, which powers the fan token ecosystem behind multiple national teams, sits alongside Kraken in this picture. The CHZ token functions as the underlying liquidity and governance layer for those team-specific tokens, meaning its fortunes are loosely tied to how engaged fans remain throughout the tournament.
The expanded 48-team format, running from June 8 to July 19, 2026 across the US, Canada, and Mexico, gives that ecosystem more matches, more storylines, and more opportunities for price-moving moments than any previous World Cup.
The Brazil National Football Team Fan Token, trading under the ticker BFT, posted a gain of roughly 19% over the week leading into the knockout stage. It also added approximately 5% in a single day as Round of 16 fixtures approached.
