Kraken's FIFA World Cup sponsorship gets its biggest stage yet as Brazil faces Norway in round of 16

Brazil and Norway are set to square off in the 2026 FIFA World Cup Round of 16 on July 5 or 6 at MetLife Stadium in East Rutherford, New Jersey, with a 4:00 PM ET kickoff. It’s one of the most compelling early knockout fixtures of the tournament, and it also happens to be unfolding under the first-ever crypto exchange sponsorship in FIFA history.

Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, 2026. That deal makes this World Cup a watershed moment for digital asset visibility in global sports.

The match that sets up a sponsorship showcase

Norway hasn’t reached a World Cup Round of 16 since 1998. That drought ended thanks to Erling Haaland, who scored the game-winning goal in the 86th minute against Japan to push his team through the group stage.

Brazil, meanwhile, secured its knockout berth with a narrow victory over Japan.