Jul 5, 2026 – 9.44amLondon | The British are partial to a cracker with cheese and pickles, and tea with a sweet biscuit, but are they ready for the Chicken Crimpy?Australia’s iconic biscuit manufacturer Arnott’s thinks so, launching its distinctly Australian Barbecue, Pizza and Chicken Crimpy Shapes range in the United Kingdom in time for the picnic season and a smorgasbord of televised sport.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Arnott’s gambles on winning over Britain’s biscuit lovers
Australia’s Shapes are entering a crowded and discerning UK market. Can they capture the hearts, and stomachs, of British consumers?
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