NewsUK NewsAsdaBrits love a biscuit - and Asda are bringing back one of their own brands which proved popular with customers but was absent for a time after causing a bit of a flapSarah Ingram09:50, 20 Aug 2026It was the bantamweight battle that ruffled more than a few feathers - and put one challenger out of action for decades.‌But Asda ’s infamous Puffin has made a triumphant return, after going beak-to-beak with its branded friend in the High Court in 1997.‌Puffin was accused of looking a little too ‘familiar’ and was told to change his outfit, though a judge ruled he could keep his name. This week, the Puffin is making its return to the biscuit aisle, and the timing couldn’t be better.‌More than eight in ten Brits (84%) say they’re more open to trying own-brand versions of their favourite snacks than they were five years ago, while 88% say finding an own-brand equivalent that tastes just as good as the branded original feels like a proper big win.‌And it’s not just about saving money. According to research from Asda, 85% genuinely enjoy discovering a great own-brand alternative, while three in ten (30%) say the most satisfying moment of all is discovering it actually tastes better than the branded original.Nearly half (49%) have permanently switched from branded to own-brand biscuits, more than any other category, ahead of cheese (43%), bread (43%), tinned goods (42%), crisps (41%) and cereal (40%).An Asda spokesperson said: “Customers are proud of finding a brilliant own-brand swap, especially when it saves them money and still tastes great. And with biscuits topping the table for the products Brits are permanently swapping, there couldn't be a better time to bring Puffin back, packed with personality and ready to take on the biscuit aisle.”Article continues belowThe Puffin biscuit lands in Asda stores nationwide from 17th August, priced at £1 for 8 bars.Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌AsdaBiscuitsSupermarkets