I decided to try out all of the supermarket's own-brand wheat biscuits I could find – and was surprised by the winning result.08:29, 30 May 2026Cereal isn't typically part of my morning routine, but for countless families, it's an essential breakfast staple. Among the most popular brands is Weetabix, which goes down a treat with sliced bananas and strawberries. Yet the cost of Weetabix has soared considerably over recent years and can really add up during the weekly shop.‌I was taken aback when I popped into Sainsbury's and discovered that a standard 24-pack of Weetabix now costs £3.50, particularly given that most supermarket own-label versions sit between £1.70 and £2. So in the name of saving money — and to see whether any alternatives could match the original — I set out to test every supermarket wheat biscuit I could track down from Aldi, Sainsbury's, Lidl, Tesco, Morrisons, Asda, Waitrose and Marks and Spencer. Some felt rather cardboard-like, but my top pick ended up being among the most affordable options. When sampling each brand, I used identical amounts of milk to gauge how rapidly they soaked it up.‌‌TescoCost: £1.80Kicking things off impressively and ranking as one of the cheapest available, the Tesco wheat biscuits were genuinely tasty. These wheat biscuits deliver on flavour, boasting a satisfying taste and excellent texture that stands up brilliantly in your breakfast bowl. A remarkably close supermarket alternative and a worthwhile saving.Rating: 9/10AldiCost: £2.19Browsing the cereal aisle in Aldi, I noticed they only stocked a 36-pack of wheat biscuits. That said, this size is ideal for keeping the whole family fuelled at breakfast without the risk of running out too soon.The moment I poured on the milk, it was absorbed almost instantly, leaving the biscuit soggy. It dissolved into mush and delivered a thoroughly bland, cardboard-like taste.‌Rating: 4/10LidlCost: £2.19Much like Aldi, Lidl's wheat biscuits were only available in a 36-pack. These also soaked up milk at an alarming rate, turning soggy in no time — and the flavour did little to win me over.‌Rating: 3/10AsdaCost: £1.77Next up, the most wallet-friendly wheat biscuits on the list — Asda. These earned a spot in my top three, holding their shape and texture impressively well once milk was added, with a decent flavour to boot.Rating: 7/10WaitroseCost: £2.25Dropping from the top three to one of the worst on the list, the Waitrose wheat biscuits were a real disappointment, especially considering the price tag. While the texture was perfectly acceptable, the awful taste dragged the rating right down, taking them to last place.‌Rating: 3/10M&SCost: £2.10Priced the same as Waitrose, I had high hopes — but the flavour only just scraped through as reasonably decent, and the texture didn't hold up as well as several of its rivals.Rating: 6/10MorrisonsCost: £1.90Not only did the Morrisons wheat biscuits soak up the milk at an alarming rate, but the flavour left much to be desired, too. These wheat biscuits were the number one worst ones in this taste test — they had an unpleasant, cardboard-like taste that stuck around for quite some time.Rating: 2/10‌WeetabixCost: £3.50Before tucking in, one thing that caught my eye about Weetabix was the paper packaging — it was far easier to get into than the supermarket own-brand versions. Having not eaten Weetabix for quite some time, my expectations were high, but they didn't quite live up to my memories. The flavour fell short, though the texture was spot on. They were fairly run-of-the-mill, so I'm not convinced they justify the £3.50 price tag.Article continues belowRating: 6/10Sainsbury'sCost: £1.80Had it not been for the box, I'd have easily mistaken these for a premium brand. These wheat biscuits were my hands-down favourite. They boasted the ideal texture, taste and sweetness. Even after pouring on the milk, they retained a satisfying bite without being too dry. If you're a fan of wheat biscuits and fancy saving nearly £2 on your weekly shop, I'd wholeheartedly suggest switching to the Sainsbury's own-brand alternative.Rating: 10/10