The 2026 FIFA World Cup enters its knockout rounds today with two Round of 16 matches: Canada vs. Morocco at 13:00 ET in Houston and Paraguay vs. France at 17:00 ET in Philadelphia.
Kraken, the US-based exchange, became the first crypto platform to partner with FIFA as an Official Crypto Exchange Supporter, a deal announced on June 9, 2026. The partnership includes ticket giveaways, fan promotions, and educational campaigns about digital assets, all wrapped around the most-watched sporting event on Earth.
Fan tokens are having their tournament moment
There is no official FIFA token. Instead, the fan token ecosystem operates through independently issued tokens on platforms like Chiliz and its consumer-facing app Socios.com. National team fan tokens, which give holders voting rights on minor club decisions and access to exclusive perks, have seen trading volume surge as the tournament moved into its knockout phase.
The correlation between match schedules and trading spikes has been pronounced during this tournament, turning every 90-minute game into a real-time trading catalyst.
