France takes on Paraguay today in the Round of 16 at Lincoln Financial Field in Philadelphia, with Kylian Mbappe leading Les Bleus onto the pitch at 5:00 PM ET.
Kraken makes World Cup history
On June 9, Kraken was named FIFA’s Official Crypto Exchange Supporter, making it the first exchange ever to secure such a deal in World Cup history.
The partnership targets fans across North America and Europe, timed to coincide with a tournament being hosted across the US, Mexico, and Canada. Kraken has paired the sponsorship with promotional activities including countdown concerts.
FIFA’s last World Cup in Qatar drew an estimated cumulative audience of over 5 billion viewers.
