The 2026 FIFA World Cup just entered its most dramatic phase. The knockout rounds began on June 28, with 32 teams fighting for survival in a tournament that started with a record 48 nations. But tucked inside the spectacle of penalty kicks and summer heat is a quieter story: crypto has officially arrived at the biggest sporting event on the planet.
Kraken became FIFA’s first Official Crypto Exchange Supporter on June 9, just weeks before the elimination matches started.
Fan tokens are having their moment
The Chiliz platform, which powers fan tokens tied to national teams and major clubs, saw trading volumes climb during the group stages. That momentum has carried into the knockout rounds.
Fan tokens are essentially digital assets that give holders access to team-related perks, votes on minor club decisions, and bragging rights.
