On the latest episode of Variety‘s “Strictly Business” podcast, top leaders from NBCUniversal, IBM, State Farm, Autodesk and Coinbase talk shop and compare notes on marketing, tech and consumer trends in conversations with Todd Spangler, Variety business editor. The conversations were recorded June 22-25 in the Canva Creative Cabana space at the Cannes Lions international festival of creativity.
Dara Treseder, CMO of Autodesk, and Cat Ferdon, CMO of Coinbase, compare notes on how they reach audiences and how they’ve harnessed the power of AI at their next-generation digital giants.
Treseder cited research indicating that an overwhelming (82%) number of people “are comfortable using AI in their general lives — maybe a little too comfortable, I don’t think we need AI to be our therapist — but only a third feel comfortable using it in their field. Meanwhile, the increase jobs with AI as a prerequisite has more than doubled. So there’s a mismatch between job seekers and the jobs that are available. [Autodesk] just announced a $350 million commitment that is focused on preparing the next generation and job seekers for jobs in this AI era across design and ‘make’ — whether it’s architecture, engineering, construction, product design, manufacturing, or media and entertainment.”
