Fans have complained Wimbledon is turning into 'one big influencer event' - after dozens of creators 'with no clue about tennis' flooded into Centre Court to film content for their followers. Social media stars with hundreds of thousands of followers have been asked to attend the prestigious tournament by luxury brands such as Rolex, Emirates and Swarovski. These include the likes of Molly-Mae Hague, who told her 8.7million Instagram followers last year that she was a guest of Evian as she made her debut in the stands at Centre Court. Others have shared videos of themselves sipping Pimms, enjoying strawberries and cream and sitting in premium seats to watch some of the most highly-anticipated matches. Among the stars attending The Championships this year are Made in Chelsea personality Ashley James, social media star Daisy Tomlinson and 'corporate girl' influencer Jemima Grace. But disgruntled fans said the prestigious tournament has 'essentially turned into a backdrop for people to take photographs' for social media - with influencers coming solely for the 'vibes'. Others claimed the tickets which are handed out to creators, usually to promote brands on their social media accounts, should instead be given to British tennis lovers who missed out in the public ballot. Made in Chelsea personality Ashley James was a guest of Evian at The Championships this week Daisy Tomlinson holds a tennis racket during her day out at Wimbledon Ashley James and Amanda Holden pose for a selfie in the stands of Wimbledon Jemima Grace (pictured) said she was invited by Swarovski to attend Wimbledon this year Seats at Wimbledon are famously hard to secure in advance - and this year fans have also been turned away from The Queue after more than 10,000 people turned up by 8.30am on Monday. The Queue, known for its strict etiquette and having its own official rulebook, has surged in popularity in recent years - and is considered one of the must-try experiences for tourists visiting London over the summer.One person posted on social media: 'I can't understand why influencers who have nothing to do with sport are being invited to Wimbledon and to F1, for what reason.'A second added: 'It's gotten so absurdly crowded. 'It's essentially a fashion show for women who know nothing about tennis and come here for 'the vibes' and to take photos of themselves in their outfits.'A third said: 'The All England Lawn Club or the sponsors like Evian could reach out to tennis lovers and invite them instead of celebrities and influencers.' Wimbledon, which now has 2.9million followers on TikTok, has been making a conscious effort to appeal to younger audiences through social media.And while the account still posts nostalgic moments from past tournaments and bite-size interviews with players, they have started sharing dance routines and other viral content. Morgan Riddle, the fashion influencer former girlfriend of Taylor Fritz, last year featured in a video about 'tenniscore' and how the championships are 'a global fashion spectacle'.Will Giles, the managing editor of digital content for the All England Lawn Club, said: 'Demographic wise, I think it's no secret that Wimbledon is an event that's trying to attract younger audiences. Fans have complained on TikTok about influencers being invited while they have been unable to get tickets Daisy Tomlinson is seen posing for a photo at Wimbledon. She thanked Evian for inviting her on TikTok Fans have complained on TikTok about influencers being invited while they have been unable to get tickets'I want to find a way to engage people who might not be on tennis pages.' Brands have also said they see inviting influencers to Wimbledon as a way to build a premium, global brand. Rachael Hann, business unit director for waters at Danone North Europe, which produces Evian, says hospitality plans for its Mountain of Youth pink suite start a year in advance. She told the Financial Times: 'You'll have an objective for your brand. For us, it's all about the 'live young' spirit, [and being] premium and culturally relevant. 'The people you're inviting, the ones that are the celebs and influencers, you're obviously trying to make sure those people will also live that, as they're helping to build the association with the brand.'It comes as the Daily Mail revealed earlier this week that tennis fans were being turned away from the Wimbledon queue after content creators encouraged thousands of tourists to swarm SW19 in viral videos.In a post from last year, one American woman bragged how she had secured Centre Court tickets for less than £50 after joining the 10-hour line.She encouraged others to do the same and shared a guide on 'everything you need to know if you don't have tickets and want to queue for Wimbledon'.Meanwhile, another influencer with 25,000 followers turned up in flip flops as she vlogged her 'six-hour' stint in the queue. Molly-Mae Hague told her 8.7million Instagram followers last year that she was a guest of Evian as she made her debut in the stands at Centre CourtThe Queue first exploded on social media in 2024 - and since then it has become something of a global phenomenon.It has become so popular that Wimbledon chiefs, who had once feared the tradition might 'die out' after the Covid pandemic, are now struggling to cope with record demand.On Monday, Wimbledon Park, where the famous queue begins, was visibly heaving at 8.30am by which point 10,000 people had already turned up.All England Club chief executive Sally Bolton told the Daily Mail the line was 'effectively full' and advised people not to travel to the Championships as they would not get in.'We were at 10,000 by about 8.30am [on Monday] so we are advising people, if they haven't already set off to travel, not to travel, because the queue is effectively full,' she said.'I think back to that period post-Covid where we were somewhat nervous that the queue might die, and ironically the queue has become increasingly popular over that period of time.'Fed-up tennis fans have said the Queue has become so long, that it is no longer worth lining up for tickets.One person posted on X: '8k at 6.30am?! Nah, The Queue is utterly f***** these days.'A second added: 'First time doing the Wimbledon Queue in 9 years! I arrived at the same time (just before 5am) but last time I was No.1785 – today No.4857!!'Who knows when I'll get in. Beating the first tube used to be the trick, not anymore!'A third said: 'Genuine question: Do you really have to queue in a field for two days to get a decent seat at Wimbledon. What's that about?'The Daily Mail has contacted the All England Club for comment.