Centre Court at Wimbledon appears to have been the latest photoshoot destination for influencers, serving as the background for dozens of social media stars who swarmed the Championships this year.Aggravating devoted tennis fans who splurged for the coveted tickets or spent hours in the queue, content creators - many of whom got in for free - posed up a storm in the seats, often blocking the view of others.Social media feeds are flooded with behind-the-scenes footage showing people striking a myriad of poses, as fans remarked: 'Far too much of this at Wimbledon this year.''Stop it,' another also begged. 'It's naff.'The number of social media stars with hundreds of thousands of followers seen in attendance at SW19 has grown rapidly, with luxury brands such as Evian and Swarovski inviting influencers to attend the event free of charge.This year, influencers who have received invitations from brands to the sporting event include Love Island contestants Molly Mae Hague and Maura Higgins, Made in Chelsea personality Ashley James and model Olivia Neill.And frustrated fans of the annual tournament have expressed their feelings of disdain at the 'shallow' stars who merely 'queued to get their pics then assumed their practiced poses' before 'pushing off to their drinks'.While members of the public have struggled to get tickets to SW19, influencers have shared photographs of them posing in the stands, sipping Pimms and enjoying strawberries and cream.Sharing a video of one influencer taking photographs on Centre Court ahead of a highly anticipated game, one X user wrote: 'Poor Wimbledon... it became the background for a photoshoot'.'Many of the corporate suite holders invite hordes of people who act like this. Most had no interest in the tennis, just being seen there,' added another. Frustrated fans of the annual tournament have expressed their feelings of disdain at the 'shallow' influencers who merely 'queue to get their pics then assume their practiced poses' before 'push off to their drinks'. Pictured: Lucinda Strafford While members of the public have struggled to get tickets to SW19 despite queuing for hours, influencers have shared photographs of them posing in the stands, sipping Pimms and enjoying strawberries and creamThis year, influencers who have received invitations from brands to the sporting event include Love Island contestants Molly Mae Hague (pictured) and Maura Higgins , Made in Chelsea personality Ashley James and model Olivia Neill'Surely any freebie tickets should go to our veterans and local heroes who volunteer and do great work for charities,' suggested one user. Meanwhile, another unhappy X user even suggested that it was 'disrespectful to the real fans who queue for hours and pay with their hard earned cash' for there to be scores of influencers more focused on taking snaps at Wimbledon, instead of watching the sport.One disgruntled TikTok user took to TikTok to plead that brands 'stop gifting event tickets to influencers who aren't into the sport''The amount of people I've seen at Silverstone or Wimbledon who have never expressed an interest before is actually insane and there's people out there who's dream it would be to experience these things,' they added. Dozens of influencers have been sharing their experiences at the sporting Championships online, including 'get ready with me' videos, rankings of 'courtside chic' and insights into the luxurious hospitality suites. And some social media creators have even opted to embrace the suggestion that influencers are perhaps less interested in the tennis - with a social media trend seeing content creators playfully appear not to understand what '30 love' means. Seats at Wimbledon are famously hard to secure in advance - and this year fans have also been turned away from The Queue after more than 10,000 people turned up by 8.30am. Sharing a video of one influencer taking photographs on Centre Court ahead of a highly anticipated game, one X user wrote: 'Far too much of this @Wimbledon this year. Stop it. It's naff' Another unhappy X user even suggested that it was 'disrespectful to the real fans who queue for hours and pay with their hard earned cash' for there to be scores of influencers more focused on taking snaps at Wimbledon, instead of watching the sport The numbers of social media stars with hundreds of thousands of followers seen in attendance at SW19 has grown rapidly, with luxury brands such as Evian and Swarovski inviting influencers to attend the event free of charge Dozens of influencers have been sharing their experiences at the sporting Championships online, including 'get ready with me' videos, rankings of 'courtside chic' and insights into the luxurious hospitality suitesThe Queue, known for its strict etiquette and having its own official rulebook, has surged in popularity in recent years - and is considered one of the must-try experiences for tourists visiting London over the summer.One person posted on social media: 'I can't understand why influencers who have nothing to do with sport are being invited to Wimbledon and to F1, for what reason.'A second added: 'It's gotten so absurdly crowded.'It's essentially a fashion show for women who know nothing about tennis and come here for 'the vibes' and to take photos of themselves in their outfits.'A third said: 'The All England Lawn Club or the sponsors like Evian could reach out to tennis lovers and invite them instead of celebrities and influencers.'Earlier in the Championships, Wimbledon Park, where the famous queue begins, was visibly heaving at 8.30am by which point 10,000 people had already turned up.All England Club chief executive Sally Bolton told the Daily Mail the line was 'effectively full' and advised people not to travel to the Championships as they would not get in.'We were at 10,000 by about 8.30am [on Monday] so we are advising people, if they haven't already set off to travel, not to travel, because the queue is effectively full,' she said.'I think back to that period post-Covid where we were somewhat nervous that the queue might die, and ironically the queue has become increasingly popular over that period of time.' 'It's essentially a fashion show for women who know nothing about tennis and come here for 'the vibes' and to take photos of themselves in their outfits,' one critical fan wrote on social media Seats at Wimbledon are famously hard to secure in advance - and this year fans have also been turned away from The Queue after more than 10,000 people turned up by 8.30am Social media users have expressed their frustrations at the number of online content creators being gifted Wimbledon tickets Another individual took to TikTok to express their anger at influencers being invited while they have been unable to get ticketsFed-up tennis fans have said the Queue has become so long, that it is no longer worth lining up for tickets.One person posted on X: '8k at 6.30am?! Nah, The Queue is utterly f***** these days.'Rachael Hann, business unit director for waters at Danone North Europe, which produces Evian, says hospitality plans for its Mountain of Youth pink suite start a year in advance.A spokesperson for the brand previously told The Daily Mail: 'Wimbledon is much more than a hospitality moment for Evian.'It is one of the clearest expressions of our long-standing connection with tennis and a platform that supports our 'live young' ethos at a global level.'Hospitality is just one part of that, and during The Championships we welcome a broad range of partners and stakeholders - including charity partners, media and influencers - reflecting the many organisations and individuals who contribute to and support our business, brand and longstanding partnership with Wimbledon.'The Daily Mail has contacted the All England Club for comment.
How Wimbledon became 'the background of influencer photoshoots'
Traditionally, coveted tickets to the prestigious annual tennis Championships are obtained via either entering the annual Public Ballot or joining the queue.












