Artificial intelligence is rapidly transforming how creative content is produced, distributed, and monetised. Beneath the surface of improving model capability, a deeper systems problem is becoming impossible to ignore.
We do not have reliable infrastructure for understanding where creative data comes from, how it can be used, or under what terms.
As AI systems scale, this is no longer just a legal or policy question. It is a data architecture problem.
If we cannot reliably answer questions such as:
what a dataset contains
