TAT is targeting more European tourists this summer, partnering with tour operators and airlines to encourage them to escape heatwaves in their home countries.
The Tourism Authority of Thailand (TAT) wants to capitalise on the relatively cool rainy season by rolling out campaigns with airlines and tour operators to promote discounted holidays for those seeking to escape the heatwave in Europe.TAT governor Thapanee Kiatphaibool said the agency is monitoring hazardous heatwaves in Europe that are disrupting daily life, particularly for the elderly and people with underlying health conditions.
Much of the housing and many buildings on the continent were not designed to cope with extreme heat, unlike those in tropical countries such as Thailand, she noted.
Governments across Europe have introduced measures to cope with the high temperatures, especially to protect the elderly and people with underlying health conditions.
Seven overseas TAT offices in Europe -- in London, Paris, Frankfurt, Prague, Stockholm, Moscow and Rome -- were instructed to roll out the marketing campaign dubbed "Blooming & Bright Amazing Thailand" to promote summer trips to Thailand during the rainy season, offering travellers a break from the extreme heat and lower room rates than during the fourth quarter, said Ms Thapanee.
