Heat pumps offer new growth path
Consumers evaluate air conditioner models. To stay competitive in European markets, Thai manufacturers are advised to focus on product quality, energy efficiency and environmental performance.
The Trade Policy and Strategy Office (TPSO) is urging Thai air conditioner manufacturers to penetrate European markets as a record heatwave drives demand.Thai manufacturers should prioritise energy-efficient products that comply with Europe's stringent environmental regulations, noted the office.
In May, Thailand exported US$149-million worth of air conditioners, up 40.7% year-on-year, marking the strongest growth since October 2025.
From January to May, the export value totalled $784 million, a gain of 18.9% year-on-year.
