With punishingly hot summers now common across southern Europe and heatwaves sweeping the UK on a seemingly rolling basis, many Britons are turning away from classic holiday destinations in favour of cooler alternatives.
According to the EU’s Copernicus Climate Change Service, last July, temperatures in Turkey reached 50°C for the first time. Cyprus reported a record-breaking 44.7°C, and in Greece, approximately 85 per cent of the population experienced “extreme” temperatures of 40°C or more.
Online travel agent Opodo analysed searches from 21-25 June – the last UK heatwave – and found that interest in travel to cooler European destinations (“coolcations”) this summer had increased from the previous five days.
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“When temperatures climb at home, we consistently see travellers start looking for destinations where they can enjoy a more comfortable climate,” an Opodo spokesperson said.
