Bayer Group to Consolidate U.S. Glyphosate Business Into Distinct Entity Operating as Ruveon
Advances key component of Crop Science division’s Five-Year Framework strategy
Reinforces commitment to delivering trusted Roundup® brands and glyphosate products and services to U.S. customers
Bayer Group today announced the consolidation of the U.S. glyphosate business into Ruveon LLC to optimize and align the business with the specific needs of the U.S. market environment. Ruveon will focus on all aspects of U.S. glyphosate, pricing, go-to-market strategies, production and logistics and will be solely responsible for the U.S. glyphosate business. Ruveon is based in St. Louis, Missouri, and remains a Bayer Group business.
The consolidation of the U.S. glyphosate business is an executional step within the Crop Science division’s comprehensive Five-Year Framework, previously announced and established by Bayer Group to drive growth, resilience and profitability and allow an even sharper focus on innovation and business operations. As part of the Five-Year Framework, Bayer Group continues to work to optimize the crop protection businesses in a very competitive environment.
