At Cannes 2026, Ad Age President Dan Peres sits down with Bethany Taylor, CEO and co-founder of Gratsy, Amy Langston, VP of client services at Gratsy, and Taryn Beck, director of shopper marketing at General Mills, for a conversation on the power of experiential marketing in an era of digital overload.
The next frontier through consumer engagement: Building brands through experience
At Cannes 2026, Gratsy and General Mills discuss how experiential marketing drives discovery, loyalty and real consumer connection.
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