At Cannes 2026, Ad Age President Dan Peres sits down with Chris Brady, executive VP of Paramount Media Labs, and Brad Feinberg, North America VP of media and marketing operations at Molson Coors for a conversation on how brands can move beyond traditional partnerships to become meaningful participants in stories, worlds and fandoms.
From integration to immersion: Building brands through storytelling
How Paramount and Molson Coors are redefining brand integration through fandom, storytelling and experience at Cannes 2026.
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