Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.
Monday, July 6th, 2026 – 12:03 am
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The Great Convergence
Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve.
Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Williams, according to a memo sent to employees in June.
David Ellison's Paramount Skydance is reshaping its ad product and tech teams. Here's what changes were made, and who's rising…
Barak Turovsky will be tasked with bringing AI to all parts of the company, and to consumer applications via its streaming…
Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign…
Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign…
Takeover move comes as Warner struggles in the streaming market
Paramount is about to change some streaming staffers' assignments as it unifies the tech stacks of Paramount+ and Pluto TV.
