Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes.
The NBPA is kicking off this new venture with a digital ad campaign, “Own the Game,” which will debut at Cannes Lions. The film is narrated by nine-time All-Star Kyrie Irving and features Stephen Curry, Jalen Brunson, Karl-Anthony Towns, Donovan Mitchell and Jaylen Brown.
Sportico talked with women’s basketball legend Diana Taurasi about the growth of the WNBA, and how she bases her investments on passion and inspiration. She also drops her dream partnership. (Range Rover, slide in her DMs!)
NBA Europe is coming to the end of its investment process, and George Aivazoglou, the managing director of NBA Europe, walks Sportico through what’s up next (meeting with agencies about partners) and why now is the right time for NBA Europe to launch.
Sportico was the exclusive media partner of SPORT BEACH, which brought together an up-leveled lineup of athletes and business talent defining culture at the intersection of sport, business and creativity. LIONS Sport, a two-day program after SPORT BEACH, connected leaders from across brands, agencies, media and rights-holders.
