Insights from Basketball Legends Diana Taurasi, Jaylen Brown and George Aivazoglou, Head of NBA Europe at Cannes Lions

Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes. The NBPA is kicking off this new venture with a […]

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