Fast-moving consumer goods producer Tiger Brands has successfully secured 100% of the oranges required to produce its iconic Oros beverage products from South African growers for a second consecutive citrus season.
The development marks a notable turnaround from previous years, when the company was required to supplement local supply with imported oranges owing to challenges affecting domestic citrus production.
Notably, global citrus supply shortages, which have been driven by factors such as citrus greening disease in major producing countries such as Brazil, have increased international demand for South African citrus.
This strengthened export parity pricing, reducing local availability and driving up costs. While South Africa is one of the world's leading citrus exporters, local producers often benefit from attractive returns in international markets.
"South African citrus is in high demand in a globally competitive market, making reliable local supply increasingly important. By sourcing 100% of our orange requirements from South African growers, we are reinforcing our commitment to local procurement, providing farmers with stable domestic demand, and strengthening South Africa's agricultural value chain while reducing reliance on imports," says Tiger Grands snacks, treats and beverages MD Shamiel Randeree.
