South African citrus farmers are reaping the benefits of stable domestic demand after Tiger Brands secured all of its Oros orange requirements locally for a second straight year.
Tiger Brands said it sourced 100% of the oranges needed to produce its iconic Oros beverage from South African growers for the second consecutive citrus season, marking a significant milestone for the country's agricultural sector while reinforcing the company's commitment to local procurement.
The achievement represents a notable turnaround from previous years when local supply constraints forced the food manufacturer to import around 35% of its citrus requirements.
Global citrus shortages, fuelled by challenges such as citrus greening disease in major producing countries like Brazil and strong international demand for South African fruit, had previously limited the availability of oranges for the domestic market.
Shamiel Randeree, Managing Director of Snacks, Treats and Beverages at Tiger Brands, said the move demonstrates the company's long term commitment to supporting local producers and strengthening South Africa's agricultural value chain.
