Some hotel bars in Brazil are seeing revenue triple during the national team's World Cup matches, as chains turn lobbies into fan zones far from the action.
Key Facts
—The surge. Some Accor bars in Brazil see revenue triple during the national team’s World Cup matches.
—The source. The figure comes from Olivier Hick, chief operating officer of Accor Brasil.
—The footprint. Accor runs more than 300 hotels in Brazil.
—The base. Food and drink already make up more than 21% of its Brazil revenue, over R$1.2bn ($216m).
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Revenue increase came especially in the days leading up to Brazil's national team debut
