The 2026 World Cup has become an engine of Brazil World Cup consumer spending, with nearly half the country buying extra food, drink and clothing to watch the games together.
About 99.2 million Brazilians, some 46% of the population, are making extra purchases during the tournament, spending an average of R$619 ($113.60) per person.
Key Facts
—The scale. About 99.2 million Brazilians, some 46% of the population, are making extra purchases during the tournament.
—The wallet. Average extra spending is put at R$619 ($113.60) per person, rising to R$784 ($143.90) among higher earners, per the CNDL and SPC Brasil survey.
