New rules introduced to combat misleading advertising
New regulations aimed at strengthening consumer protection against misleading advertising have entered into force after being published in the Official Gazette, the Trade Ministry announced.
The measures introduce stricter rules for digital advertising, influencer marketing, artificial intelligence-generated content and environmental claims.
Under the new framework, advertisers using targeted advertising based on consumers’ online behavior and personal data must explain why users are shown specific advertisements and how those targeting criteria can be changed. Targeted advertising based on profiling is now prohibited for children.
Social media influencers are also required to clearly label sponsored posts as advertisements or promotions whenever they receive payment, discounted products or other benefits.
