New digital ad rules take effect Aug. 1
Türkiye will introduce new digital advertising rules on Aug. 1, requiring clearer disclosure of AI-generated and sponsored content while tightening targeted advertising and discount campaigns.
The amendments to the Regulation on Commercial Advertising and Unfair Commercial Practices were published in the Official Gazette on July 1.
Hakan Çevikoğlu, president of the Electronic Commerce Operators Association (ETİD), said the changes cover digital marketing, artificial intelligence, social media influencers, discount sales and environmental claims.
Under the regulation, advertisers using consumers’ online behavior and personal data for targeted advertising must explain why an ad is being shown and how the targeting criteria can be changed. Profiling children based on personal data for targeted advertising will be prohibited.
