New e-commerce rules set to take effect on Aug 1
The new e-commerce rules are aimed at increasing transparency in digital adversiting.
New regulations aimed at providing stronger protection for consumers against unfair commercial practices and deceptive advertisements generated through artificial intelligence will take effect in Türkiye on Aug. 1, according to Hakan Çevikoğlu, chairman of the Electronic Commerce Operators Association (ETİD).
Çevikoğlu said the rules are expected to increase transparency in digital advertising, strengthen consumer protection and support fair competition in the sector.
The regulation introduces new requirements for digital marketing, AI-generated content, influencer advertising and discounted sales campaigns.
